We offer a blog writing service for professional bodies, business
schools and publishers, targeted at business and management students and their
idea in a nutshell is that, for each blog, we take a topical news item or story
on any subject, national or international, from sport through to finance. The
blog would reflect on what the story means for the managerial task at any
potential level, from supervisory through to strategic.
content of each item could be tailored to specific managerial specialisms –
such as procurement, HR or finance – or be made more generic. If clients wish,
we can drill down even further and make the content relevant to specific books,
modules or qualifications. Each item will be presented with an
attention-grabbing headline, in the form of a short blog of around 200-300 words
that can be read and understood within a few minutes. The purpose is to engage
students and demonstrate how business and management syllabuses have a clear
relevance to the world of work in a highly topical and interesting way. Delivered to students' mobile devices, the blogs could be a very effective way of keeping your students engaged in a very immediate and topical way.
can offer you a regular feed of such blogs, perhaps at the rate of two or three
a week – or more or less frequently if you prefer. The commercial arrangement is a licence fee, on an exclusive basis (for tailor-made content) or
non-exclusive basis (for off-the-shelf content). The content could be
syndicated, by arrangement, to your clients under your own branding
benefit for you is that it will help stimulate debate and discussion among
students, and assist in student retention and pass rates. With the use of categories and key word tags, the collection of blogs could become a powerful resource of
mini-cases and examples for students. It would drive up
traffic to your website and help your website to look even more professional
and up to date.
you would like to find out more, we can send you some samples of content we have
produced, or arrange a meeting to discuss your preferences. We would then follow
this up with a more detailed proposal. Contact us now if you'd like to find out more.